Tuesday, 2 June 2015 by Irene Hoofs

Class Alert: Modern Handwriting Class
A twist on classic calligraphy, modern handwriting is a huge trend on Instagram, Pinterest and basically every corner of the internet. We see quotes written in modern handwriting everywhere, it's also used in campaigns for many companies and even as decoration in shop windows. We can't help it, it's gorgeous! And you can do it too.
It's about your own handwriting! We will be having Josselin Bijl, illustrator and hand letterer from the Netherlands, coming down to show us how she creates her beautiful lettering and help us all expand our repertoire of writing skills. She will work with you to make the most out of your own unique and individual handwriting.. It's not about replicating someone else's style, let's embrace our own style and make it as beautiful as it can be. There's no right or wrong when it comes to our handwriting... Josseling 'll help you to kickstart your journey to writing beautiful lettering by showing you the different techniques, the perfect tools to use and give you a little push, because we know you have it in you ;)
More about Josseling Bijl..


About Josseling Bijl Josselin’s interest for handwriting is not something she learned for very long but through the years. She finished her study at the AMFI (Amsterdam Fashion Institute), where she learned Fashion Design, photography and illustration. She now works as a freelance creative for several magazines (like Libelle, Flair, Marie Claire and Amayzine.com) and as a lifestyle-editor, stylist and illustrator for books (Smaak van de Vecht, Project Prep and Come in we’re open Ibiza). Josselin loves experimenting with different inks and methods, but always stays true to her own style; personal, fashion and handmade, and that’s a thing you will see in her work too.

What's Included 3 fun hours of learning a new skill and enjoying delicious food and drinks in our Bloesem studio. Open to beginners, the workshop will cover a demonstration of modern handwriting techniques by Josselin, sufficient time for you to practice strokes and lettering, plenty of feedback and one-on-one help from the teacher. You will receive a handwriting starter kit that you will use in class and is yours to take home together with your writing creations! It will be a great time of developing your own lettering style and mastering your brushstroke skills in a relaxed and creative atmosphere.


.. Josselin Bijl
.. Sign up for Modern Handwriting Class
.. More Bloesem Classes
Wednesday, 6 May 2015 by Irene Hoofs

Yes it is time for another class semester. Reminds us of the times we were in school and would eagerly look at which classes and teachers we had been allocated.. the difference is this time it is so much more enjoyable! You get to choose your classes and even your teachers! And of course there's still recess time with much yummier snacks.
Overall Bloesem class is way better than going to school (we might be biased), for one it's like going to school and only having to attend your favourite class. Plus no heavy backpacks.. This semester we have brought back the best of the best, the hot favourites, the cool kids if you will - your favourite classes!
So mark your calendars and book your seats everyone:
6 June & 25 July: We are Making Candles
11 - 13 June: Modern Handwriting
18 June: Marketing for Makers
3 - 4 July: #Instafood - Food styling and Mobile Photography
10 - 11 July: Write it in Gold (Basic and gold foiling calligraphy)
.. Answer all your questions about any Bloesem class
Wednesday, 8 April 2015 by Irene Hoofs

Bloesem's May Amsterdam class line-up
23 & 24 May: Candle Making using 100% Botanical ingredients
26 & 27 May: Improving your Online Presence with Irene Hoofs & Zara Salahuddin
30 & 31 May: Modern Handwriting with Josselin Bijl
This May the Bloesem Team returns to Amsterdam with 3 fun classes for our eager learners who reside across the world from us. We picked 3 of our favourite classes and want to share them with you! Each class has 2 sessions so pick a date (you don't have to go for both) and come pick up a new skill.
.. More information about the classes after the cut.

Class No. 1: Candle Making
Learn from the Bloesem Team the secrets to making beautiful and unique scents candles with natural essential oils. We will teach you how to make soy container candles with your very own individual scents... and yes, you can bring your own jars to give your candles a personal touch! Unlike most candles, soy candles are 100% bio-degradable, chemical-free, produce little soot or smoke, burn cooler, last longer and with all that still smell so heavenly! Burn them at home or give them away as gifts, these personalized scented candles that you make are sure to impress your family or friends! .. Join Candle Making

Class No. 2: Improving your Online Presence with Irene Hoofs & Zara Salahuddin
Learn how to reach a wider online audience in this class specifically catered to newbie online entrepreuners. Bloesem founder Irene Hoofs along with Bloesem creative Zara Salahuddin will talk you through all the tips and tricks of how to create online content for your blogs and other forms of social media like Instagram, Twitter, Facebook, etc. Learn the behind the scenes process of searching for content, presenting content in a way that suits your personal style/brand as well as creating original content and photography. Along with tips and tricks for taking the best mobile photography shots yet! .. Join Improving your Online Presence

Class No. 3: Modern Handwriting with Josselin Bijl
A twist on classic calligraphy, modern handwriting is a huge trend on Instagram, Pinterest and basically every corner of the internet. Truly for beginners, Josselin will give you the right tools and skills to kickstart your journey to writing beautiful strokes and lettering even if you think that you have barely legible handwriting. With all these basics at your fingertips, you will then learn to write your name or a favourite quote to design your very own print! .. Join Modern Handwriting
First & last image credits: Josselin Bijl
.. Bloesem class in Amsterdam
Wednesday, 1 April 2015 by Irene Hoofs

Along with the class in Amsterdam we announced a giveaway in collaboration with Viamartine. The best photograph taken during the class would receive a poster of their instagram shots from Viamartine and we are happy to finally announce the winner is Suzanne!
Thank you Martine for your generous prize for our Bloesem class student, we hope it motivates everyone to keep going with all the new skills they picked up during the class.
Of course there were so many beautiful shots to choose from and it was quite a challenge just picking one but Trisha Toh and the Bloesem team had a great time looking through the images.. there is so much potential!
Here is a little recap of some scenes from the class. Our favourite time to snap away is when our students are fully focused on getting the shot!


Even Vera from Cousine catering, who did the catering for the class, was getting in on the food photography action.. you can't help it.. you just want to join in!


Brightly coloured salad are great for photos and satisfying our tummies..

Chop sticks used for precision food styling.. great job guys!



We met so many wonderful people while we were there and look forward to many more classes! For the students: Keep shooting! and we'll catch up with you on instagram!
First image by Suzanne, all other image credits: Zara Salahuddin.
.. Find out more about Bloesem Class
Tuesday, 3 March 2015 by Irene Hoofs

Class Alert: Master your DSLR camera
When: 20 March 2015, 10 am to 1 pm OR 21 March 2015, 12 to 3 pm
Are you ready to take your DSLR photography skills to the next level? We have invited photographer and author, Jennifer Young, from California to teach you all of the basics to help you to learn your way around your camera. The class will cover different camera types and brands, camera settings (iso, aperture, shutter speed, etc.), lenses, as well as valuable techniques and tips for taking professional-looking images. Jennifer will also share with you stylistic and compositional tricks to help you style and take the perfect shot with the equipment you've got! You will learn the skills to make your photos stand out in a competitive and ever evolving social media world, proving that you don't need to (or hire) a professional stylist or photographer to have stunning and unique images. If you're interested in taking better photos for your creative work, business, or just personal leisure, this is the class for you!
More about Jennifer Young..


Jennifer Young is a lifestyle, portrait, travel photographer and creative fond of human connection, authenticity, travel, juxtaposition, and finding beauty in the simple. She lives and works out of San Luis Obispo and Los Angeles, California. A self taught photographer, and author of I Art U, she blogs about a number of subjects including travel and food. Jennifer's work can be seen in notable sites, blogs, and magazines such as Apartment Therapy, TRENDLAND, Houzz, Martha Stewart Weddings, 100 Layer Cake, A Beautiful Mess, and Los Angeles Magazine.


WHAT'S INCLUDED 3 fun hours of mastering your DSLR camera and learning the art of styling from photographer, Jennifer Young. Open to all abilities, the workshop will cover key photography and styling tips by Jennifer, sufficient time for you to practice using your DSLR and plenty of feedback and help from the teacher. We'll also make sure that our tummies are satisfied with yummy refreshments to feast on. At the end of the class you will also receive a professional portrait taken by Jennifer and a booklet summarising all you have learnt during the class. All you need to bring to this class is your DSLR!



All images by Jennifer Young.
.. Jennifer Young
.. Sign up for Master your DSLR camera
.. More Bloesem Classes
Tuesday, 17 February 2015 by Irene Hoofs

Class Alert: Basic + Gold-foiling calligraphy
* Weekend classes in March are all sold out, limited spots remaining on Thursday and Friday's classes. We are opening up more weekend classes in April. Visit our website for more updates!
Do you fancy handwritten calligraphy quotes that are trending on Instagram or Pinterest? Want to learn this amazing skill but fear that your handwriting just does not make the mark? Well, in this new class we will give you the right tools and skills to kickstart your journey to writing beautiful strokes and lettering even if you think that you have barely legible handwriting. And to top off the modern sophistication of calligraphy, this very unique Bloesem Class will teach you how to work with gold foil elements to give your lettering a lush and festive look!
Join us for a morning of learning the skill of modern calligraphy and gold leaf application with teacher, Veronica Halim. Truly for beginners, Veronica will go over the basics of calligraphy including assembling your pen, dipping your pen nib in ink, holding your pen at the right angle, applying pressure for different stroke thicknesses, as well as tracing basic lower case alphabets and capital letters. You will also learn gold leaf application techniques to give your lettering a pop of metallic golf foil! With all these basics at your fingertips, you will then learn to write your name or a favourite quote to design your very own print! We are very sure that after this class, you will be adding sweet and personal touches to birthday wishes, wedding invites, scrapbooks, notes and more! Having taught many workshops in Indonesia, Veronica is the perfect person to learn this art from.


3 fun hours of learning a new skill and enjoying delicious food and drinks in our Bloesem studio. Open to beginners, the workshop will cover a demonstration of calligraphy and gold leafing techniques by Veronica, have sufficient time for you to practice strokes and lettering, plenty of feedback and one-on-one help from the teacher. You will receive a calligraphy starter kit that you will use in class and is yours to take home together with your writing creations! It will be a great time of developing your own lettering style and mastering your penmanship in a relaxed and creative atmosphere.

Image credits: Veronica Halim
.. Sign up for Gold Foil Calligraphy class