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Wondrous World of Styling

Monday, 10 February 2014 by Irene Hoofs


{all images via de Styling Academy in Amsterdam - Artemis}

Since Bloesem.co went live last week, we have been getting so much feedback about our classes and we are so thankful for that. One of the questions that kept coming up though, was about styling. We realized not many people know what styling is, which might be perfect since we are bringing Jurianne Matter to teach us exactly that!

Having taught students during projects at the Artemis Academy in the Netherlands, Jurianne is totally up to the task of shedding some light on the questions around the word styling, and we will be using works from the academy artemis to illustrate the wondrous world of styling.

The word styling means so many different things to many different people. So what actually is STYLING? Let's go ahead and dissect this word.

Maybe you don't have a concrete idea what this word actually means.. but you can pick out images you think may involve styling....

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Styling can really help you sell something, literally and metaphorically. If you style a house's interior really well, with great furniture and beautiful accessories, that can make you the sale. You actually SELL  the house. but styling can also help you sell something, in the sense of convincing people of something. Like in films, when wardrobe stylists pick out clothes to fit a characters personality or fit the time period the character is in, it sells us the story and makes us believe the actors really fit into that setting. Already we have mentioned two examples of styling, fashion and interior styling. There's also food styling, you know those irresistible shots of maple syrup dripping off pancakes or the juicy burger on the burger king ad. The food doesn't just look that way, it's all thanks to the food stylist, that our tummies are rumbling and our mouth over-generating saliva.



When you are shopping and walk past shop windows, the people who style the mannequins and the shop windows are visual merchandisers, they help sell the clothes, because when people see a nice outfit on the mannequin, they are inclined to walk in and have a look around, or more specifically, hunt down that outfit they are now lusting over.

Styling is everywhere in that magazine you were just reading. The fashion, the interiors, the products... a great deal of effort was put into how everything looks the way it looks.

So do you see now? Coming up with a great product or space or item isn't good enough anymore. Good styling bridges the gap between that and the item actually been sold. It's the step in the process that makes the buyer go :" ooh, i want that", it makes things look good enough to buy.


Though styling is a professional career for many, having the knack for styling can come in handy for anyone. Let's say for a mom who wants to makeover her kitchen, or her child's room, or even her entire home! Having the skill, though not at a professional level could still come in handy in many situations. 

Now that we have established some idea of what styling really is, (before this, whenever i mentioned styling, everyone would think I worked in the fashion industry, biggg misconception), and how important it can be, we now have to answer that big looming question: Can you learn styling, or does it come naturally? It's like the nature vs nuture debate: styling edition.


In styling, it's the small details that really make the world of a difference. You have to have an eye for it and look out for what little things can make a space look better. We believe that it's something you can learn to do, like anything else.. Watch the professionals, see how they do it and just practise practise practise. Trying out styling things on your own and slowly but surely, you too will get it!

Spreading the word and the fun of Styling has become one of our latest adventures here at Bloesem. With the launch of Bloesem.co last week, we are also excited for our latest class in March!

Also, thank you for the great response on Bloesem.co! So many have already signed up for the upcoming classes, we're thrilled! - Zara S. 


 ALL IMAGES via .. Artemis Acedamy Amsterdam

.. Portfolio Graduates from Artemis



Now you can sign up for a 'Styling workshop' by Jurianne Matter at Bloesem studio in Singapore. 

8 or 11 March from 9.30 am till 2.00 pm 

More info here at bloesem.co


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