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Pärlans Konfektyr in Stockholm

Thursday, 11 August 2011 by Irene Hoofs


The above image caught my eye when visiting Elle interior sweden's blog. This is what shops in the fifties must have looked like and it is fun seeing this Mad-Men style coming back to us. The image is of a Confectionery in Stockholm named Pärlans

At Pärlans it's all about toffees in the classic way, more than seven kinds, lemon, vanilla, cream...The store was founded by Lisa J. Ericson and everyone who works here got to know each other through interest in the thirties and forties - School's golden age - and the dancing lindy hop. 


Graphic designer Clara von Zweigbergk made the beautiful handwritten logo. And when visiting her website I couldn't help noticing the Themis Trio mobile which I had seen before... yes from Artecnica... you like them too?





..Clara von Zweigbergk

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