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New Bloesem

Monday, 18 October 2010 by Irene Hoofs

Welcome to my new Bloesem....wow such a wonderful milestone for me,  as a person and for my journal that has grown into this online space that I’ve loved working in every day for the last four years... as I said before this weekend, it was not easy saying goodbye to my pink girl but it is wonderful to say hello to my new Miss 'b', a fragrance I already love wearing...hope you will like her too...


Together with the super talented Ben Lambers from Dutch Studio Aandacht I have been working on new Bloesem and BloesemKids…It only took Ben a short while to understand the new direction of Bloesem that I was dreaming... I very much enjoyed working with Ben… although I was probably one of his more difficult customers... :) .., many thanks Ben for understanding Bloesem and being committed to this project!

When all was finished I asked Ben the following 3 questions:

*What were your initial thoughts when starting to create a new logo for Bloesem?
Pink. Positive. Fresh. Fun. Friendly. Feminin.

*Why the parfume bottle and Elephant for BloesemKids?
The parfume bottle sprays a little bit of happines all over  the world.
I first started out with type made from pins and pink thread.
But it got to complicated, in the end only the 'blossem' spray stayed.

The Elephant stands for Kualalumpur.
When moms in Holland read a book for their children and they finish their last sentence
they ask the elephant to 'blow the story out...'
This elephant doesn't blow the story 'out', but starts it...

*What would you like to see be added to the BloesemBlog in the future?
Moving images.


Now, where do we go from here…my vision is for Bloesem to be a place for you to come to and find beauty and imagination. 

Look. Pause. Dream. Bloesem. 

{ps. a big Thanks to the Typepad team, Colleen and Laura, they have done an amazing job in building the new blog templates for both Bloesem and BKids. I have been a typepad user since I started blogging and I was thinking of moving to wordpress, but am so HAPPY i stayed with typepad, thank you guys!}


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