Hello, it's very nice meeting you. My name is Irene Hoofs and I'm the founder and editor of the Bloesem blogs.

Bloesem Living is where I garner and share ideas for design, for leisurely pursuits, for creating soul-soothing interiors, for love of the handmade, for vintage appreciation and for the art of traveling. My vision is to be an online reference where readers come to, as a resource for beauty and imagination, in a moment of repose and relaxation.

I created Bloesem in December 2006. Leaving my hometown Amsterdam for the first time in 1997, I have enjoyed roaming the globe for a couple of years making stop overs in London, New York, Toronto and Kuala Lumpur.

As a graphic designer, I sold my work through BARNEYS NY and Selfridges&co. Today I live in Singapore with my husband Rik and our two sons, Lode and Kiet.

From my home office overlooking a bamboo garden, I aspire to bring outside-the-mainstream daily finds to you my dear readers, with a slight bias for Dutch design. {ps. and yes I Tweet too}