I have asked Ben some questions last week about creating the logo.
*What were your initial thoughts when starting to create a new logo for Bloesem?
Pink. Positive. Fresh. Fun. Friendly. Feminin.
*Why the parfume bottle and Elephant for BKids?
The parfume bottle sprays a little bit of happines all over the world.
I first started out with type made from pins and pink thread.
But it got to complicated, in the end only the 'blossem' spray stayed.
The Elephant stands for Kualalumpur.
When moms in Holland read a book for their children and they finish their last sentence
they ask the elephant to 'blow the story out...'
This elephant doesn't blow the story 'out', but starts it...
*What would you like to see be added to the BloesemBlog in the future?
Text en link naar Bloesem Kids..umbrella verhaal etc.