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53 posts categorized "Irene"

Are you instagramming?


Enjoy your weekend everybody!  Thanks for the Follow and I hope you will enjoy my pics! ~irene xoxo

..Bloesem Blogs at Instagram 



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Meet The Blogger in Stockholm


Why am I showing you images from this beautiful hotel in Stockholm ... well I was planning on going to stay there for a couple of nights in the beginning of February ... to be part of a wonderful bloggers event called Meet The Blogger

I was even invited to be a guest speaker ... thrilled excited and very enthusiastic to go ... but some very unforeseen incidents have happened to me during the last three months which have made me decide to postpone this trip to either next year or to a new Meet The Blogger event hopefully somewhere in Asia. 

Founder and wonderful lady Liselore Stuut and I have discussed my decision and she was so very kind to really understand my reasons ... 

I am truly sorry and would like to apologise to all of you who where hoping to see me ... 

But I am absolutely sure, you who already bought tickets will have a marvellous time. The speakers line-up is fantastic ... 

Will Taylor will share his experiences with you on how Bright Bazaar became a successful blog brand. The lovely sisters Thea and Toni Neubauer from SisterMag will talk about the creative process behind their online mag. And that is not all Jeanette Lunde from the beautiful By Fryd and the Heart Home Magazine team will be guest speakers  too. Kirsten Jassies from Sanoma Media will share her view on how important visual content online is.

I'm sure spending a couple of days with all these talented people will give you a boost of energy, a lot of information, new ideas and perhaps most important new friends ... real faces behind the twitter, facebook and blog accounts!



Meet the Blogger is a great initiative by Liselore Stuut. Her idea to create an European platform for international event for home-, design- and lifestyle bloggers already proved to be succesful after the first Meet the Blogger in 2011 that took place in Amsterdam. More than 120 international bloggers had a great time in the heart of Amsterdam. Stockholm will be next and in the summer of 2013 you can go to London and be part of the third Meet the Blogger. Liselore and I are talking about a possible Meet the Blogger Singapore .. so stay tuned. 

Meeting, networking, inspiring, and learning are the key ingredients. 

For now I wish all of you who are going (not sure if tickets are still available?) to Stockholm a wonderful time and please know that I wish things would have been different and Stockholm be closer to Kuala Lumpur :) 

Have fun everybody and do keep me posted about the event! ~Irene xx


..Meet The Blogger Stockholm
..Meet the Blogger London
..Hotel Scandic Grand Central

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crazy number right... well that is today and today is my birthday!

Spending time with friends and family today .. will be back tomorrow! 

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Happy Weekend!

{Mary J. Blige concert in Kuala Lumpur that I went to last year by Bloesem}

It's weekend and I am in the mood for Mary ... !!

Especially for Monique ... celebrating her fantastic year with mrs. Robinson, our friendship, looking back and looking forward! 

Wish you a wonderful weekend to ... Monday I will be announcing some NEWS and I will share some Valentine spirit ... xoxo irene


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Nala and bloesem styling

Nala moooi

{lamp by Moooi, art on the wall by maditi, pillows by Nala}

You might have seen these images over at Decor8 last week ... Holly was so super kind to introduce Nala design and my first official styling job to her readers.

Just before Christmas a photo shoot took place in my home here in Kuala Lumpur for  Nala Design, a stationery and home decor line from Malaysia founded by my friend Lisette Scheers.

It was a fun day and I have to give a special thanks to Tian Xing and Sammie from Show Up Pictures, they are fantastic to work with and I would definetly hire them for any photography job. 

Hope you don't mind me letting you be with just the images today ....and I do hope you visit Nala's webshop.  




Nala_green Nalabook  Nalajournal  Nala_collection  Nala_pillows_2







..Nala design

All images by Tian Xing from Show Up Pictures and Styling by me, Irene Hoofs

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2013 ... Spread your wings ...


Happy New Year to ALL of you! 

I see many people writing about NY resolutions ... do you make resolutions for yourself?

I never do to be honest… probably because I don't like “rules” too much... neither when they are given to me nor when I impose them on myself... but notwithstanding all of that… every year I commit myself to a slightly loosely worded but in my mind very important “rule of life”… which hopefully will give me guidance when I am not entirely sure where to go or how to get there...

~ Until you spread your wings, you'll have no idea how far you can fly ~



{Image credit: Bloesem}

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