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51 posts categorized "Irene"




crazy number right... well that is today and today is my birthday!

Spending time with friends and family today .. will be back tomorrow! 

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Happy Weekend!

{Mary J. Blige concert in Kuala Lumpur that I went to last year by Bloesem}

It's weekend and I am in the mood for Mary ... !!

Especially for Monique ... celebrating her fantastic year with mrs. Robinson, our friendship, looking back and looking forward! 

Wish you a wonderful weekend to ... Monday I will be announcing some NEWS and I will share some Valentine spirit ... xoxo irene


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Nala and bloesem styling

Nala moooi

{lamp by Moooi, art on the wall by maditi, pillows by Nala}

You might have seen these images over at Decor8 last week ... Holly was so super kind to introduce Nala design and my first official styling job to her readers.

Just before Christmas a photo shoot took place in my home here in Kuala Lumpur for  Nala Design, a stationery and home decor line from Malaysia founded by my friend Lisette Scheers.

It was a fun day and I have to give a special thanks to Tian Xing and Sammie from Show Up Pictures, they are fantastic to work with and I would definetly hire them for any photography job. 

Hope you don't mind me letting you be with just the images today ....and I do hope you visit Nala's webshop.  




Nala_green Nalabook  Nalajournal  Nala_collection  Nala_pillows_2







..Nala design

All images by Tian Xing from Show Up Pictures and Styling by me, Irene Hoofs

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2013 ... Spread your wings ...


Happy New Year to ALL of you! 

I see many people writing about NY resolutions ... do you make resolutions for yourself?

I never do to be honest… probably because I don't like “rules” too much... neither when they are given to me nor when I impose them on myself... but notwithstanding all of that… every year I commit myself to a slightly loosely worded but in my mind very important “rule of life”… which hopefully will give me guidance when I am not entirely sure where to go or how to get there...

~ Until you spread your wings, you'll have no idea how far you can fly ~



{Image credit: Bloesem}

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Bloesem's home in Real Living Magazine



Last week Irene came home with the December issue of Real Magazine Australia with a smile on her face. She must have been happy with the feature. We all are! It looks great! Irene and family would like to thank Real Magazine so much for featuring them and their home here in KL. Being one of her favorite magazines, this December issue is filled with great Christmas decorating ideas too.

All pictures was taken by personal friend Marjon Hoogervorst. Im sure you recognize that name by now. She has beautiful pictures all over Bloesem especially in our Face-to-face a new Designer's Profile column.


The article starts off with what Irene and Rik wants in a home. "open spaces, high ceilings and a decent sized home office for Irene's studio." This place says it all. After getting to know Irene a little better I can really say that every inch of this home was thought for and added a touch of their personality and style even some toys on the counter by the boys.
Every piece that I point to has a story. "a mix of new and vintage pieces bough on trips to the Netherlands since their travelling adventures began in 2006." And yes, I even asked about the story behind the albino Chinese girl photograph on the wall. Creating a 'real home' sounds easier than done, Irene shares this thought too in the article. [READ MORE]


Kiet at the kitchen counter on stools that were bought locally.


This is where I spend my weekdays, the office space/crafts room/inspiration room. I love it! And yes, the best part is the full window of natural light and a view of the outdoors. Irene talks a little bit about the 'black walls' she has here. For an office like this it's perfect for photoshoot days and matches well with all our wooden furniture.
As you can see in the picture below, her bedroom has a black wall as well. What do you think? Do
we all love?



Explore Irene's vintage finds, studio space and her relax and play rooms. Grab a copy of the December issue of Real Living to check out Irene's full feature and many more. There's some last minute gifts idea, more beautiful homes and some Christmas recipes to try out.~Sufiya



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Decorating my living room


I really felt like cleaning out some shelves and re-organise some things in our dining area. Perhaps the loss of my dad and all the sadness around it made me want to start fresh again ... you recognise this feeling? Some people go out sporting or shopping I like to stay in my own home and find comfort in the things I cherish ... so last Sunday while my boys were playing outside I gave myself some 'me' time .. while listening to some music I enjoyed moving my things around. 


Usually I forget taking pictures but this time I thought let's share it with you my dear readers, you have been so supportive of me lately ... so I hope you like my small decoration ideas. 

I always keep things simple in my home, group things together and try to give proper attention to even the smallest object.                            [CONTINUE READING]


Tin, copper and bras are my new favorites and luckily for me my mom had quite a collection and she was more than willing to pass them on to me. I like how the tinny things are grouped together in a more modern setting. It is probably the color that I like so much. And mixing old and new is I believe always a good idea. 

I will mention some of the obeject you see in the pictures. The red bar stool is by Heidi Sebastian for established&sons. Rik and I bought it for our apartment in Singapore but with new tenants living their now we thought better to use it ourselves. I absolutely love the stool and just to let you know it sits very comfortably. 


The shelves are by string from Sweden, but I guess you knew that already :) ... a little vintage vase by Tapio Wirkkalla, square robot prints by Vorstin, Italian cotton threads by Carta inc., a ceramic pencil box by Dick van Hoff, blue ceramic pot by inkypots and the rest are thrift store finds.

Art on the wall is by Dutch photographer Anna Tiedink. Some trays by fog linen on the marble table, facemaker by miller&goodman the luxe edition and of course a little picture off my dad.   


And the whole family likes how are our aereaware Cubot friend waves at us during diner ... 


All images by me, Irene. If you have any questions for me about decorating your home ... please do leave a comment, I love to hear from you! ~ irene xoxo
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