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50 posts categorized "Fashion"

New collection 2013 minä perhonen

New collection 2013 minä perhonen

I can never get enough writing about Japanese label minä perhonen ... and have done it quite a bit over the past couple of years, but seeing the new winter collection 2013 this morning was again drooling over all the things I saw ...

Where shall I begin .. one of the choucho's, the notebooks or the coasters, the moon letters or a kimono dress... what would you choose?

I will just let you enjoy the images and many more you can find at the minä perhonen website. 


Linentowels Moonletter  Minaperhonen Notebooks  






..minä perhonen 

A list of overseas stockists.

All images are from the minä perhonen website and I believe were taken by Koji Honda.

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Dutch design at New York International Gift Fair


{WorldSkinColor scarves by Reineke Otten}

This coming weekend I will be joining my friend Jurianne Matter and Tuttobene across the Atlantic to New York. From 19. - 22. August Jurianne will be showing her products at the NY Gift Fair (Booth 3762 ) together with 15 other very talented Dutch designers and three design labels from NL. (ps. if you are looking for me you can probably find me too at the booth number 3762)

Tuttobene is a platform for Design based in Amsterdam, the Netherlands. They organize design exhibitions around the world and their aim is to connect young creative talents with the industry, marketing organisations and/or retail partners. All the links to the participating Dutch designers can be found here


{image above: Handmade jewelry by the boyscouts}

I will use this week to try and meet people I have met via Bloesem throughout the years but also to meet new people, see what is happening in the world of design in NY and hopefully get new ideas and inspiration for my own future with Bloesem ~irene

{image below: Guidelines and dish of desire by Frederik Roije}


.. Come and visit us at the NYIGF  Accent on Design, Booth 3762 ..


..Jurianne Matter 

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DaWanda Designmarkt Amsterdam


{above: journal by froschkind and necklace by gudbling}

This weekend I am trying to visit the first Dutch handmade market in Amsterdam organised by DaWanda to celebrate the opening of their Dutch website. The market is at Meininger hotel and more then 100 designers will exhibit their work in the different rooms of the hotel.  

What are your plans for the weekend? Perhaps we can meet each other on Sunday otherwise I hope to see you back next week ~ irene xoxo



In the images above t-shirt and teatowel by detailF, paper products by froschkind and a chrochet lamp by Made by Mo


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Sponsor Spotlight: La Casita de Wendy




{1. pillow cover swans 2. MISAKO 3. cisnes big 4. apron dress 5. pillow cover ana 6. llama }

Meet Inés Aguilar and Iván Martínez the 2 amazing designers behind for "la casita de wendy". Their brand made an epic grow just in a short amount of time and is now one of the most popular brands in Europe and I can imagine why. Their designs do not scream haut couture but just the opposite... it available for everyone or as the designer duo would say it is designed for 'real people beyond all fashion trends' and that is in my opinion why they are the newest fashion icons in Europe!

They not only design clothes but they carry some amazing accessories in their collection check out this pillow cover named Ana its a drawing of a girl on a bicycle but what makes this black and white drawing so special is the mystical feeling you get while looking at it.

I also really  like is the crafter projects that ‘’la casita de wendy’’ has as a category in their shop. You will find the most fun but beautiful thing like the handmade dolls designed by MIMOKO for "la casita de wendy". The dolls are little ‘’cuteness-monsters’’ with a splash of sassiness. The vintage dresses they are wearing are made out of taffeta fabrics and their faces are embroidered on. There are 5 dolls with all same dresses but different pants ;)

So who needs Paris, Milan or New York when you can also shop until you drop at la casita de wendy

..la casita de wendy

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Bloesem Wears shop


As some of you may know, when I am not online I am usually busy making things and since a year or so I have had this passion for making jewelry (remember BKids Wear Neon)… experimenting with all sorts of designs I finally made a necklace for myself which received many lovely responses from friends and, most importantly perhaps, from my husband (who, actually, is supposed to buy me jewelry rather than letting me make my own)… so I thought why not make an entire collection for moms, daughters, tweens and their friends and present them to you… not that I had a lot of spare time to do this but I managed to squeeze in a couple of extra hours every day to craft what I think and hope you agree is a lovely collection of easy-to-wear affordable funky jewelry..

so Bloesem Brings Beads and Braids this summer…

All pieces come in very limited editions, carefully placed in beautiful gift boxes and are handmade by me, using materials that I love such as pearls, real silver, gold filled beads and some of my favorite gem stones…and last but certainly not least…genuine Italian cotton ribbons from Angela Liquori and… of course lots of thread!

Making jewelry is like yoga, at least to me, and I highly recommend you try it yourself…nothing is more rewarding than making something with your own hands, wear it and have people notice it as an unique piece… why don’t you give it a try and order the DIY kit that I prepared and includes all materials you need, except the tools. 


 Now let me tell you about pearls… my own research (including again my husband…) tells me that  most men have this secret love affair with pearls and find women that wear them…, well, simply irresistible…. which sounds like a good thing to me… but personally I have never been a big fan of traditional pearl necklaces… giving our men the benefit of the doubt, I have tried to come up with a more contemporary and nonchalant version of the classic pearl necklace… I love how the pearls go together with the beautiful Italian loose weave ribbons from studio carta inc.

Do you ever Wear Pearls? Love to hear your thoughts!                                    ...... MORE








All images are made by me, Irene Hoofs. 

..Bloesem Wears online shop

..Kids collection

..Ladies collection

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I Like You...Vegetable Set


What the what, Tattly did what? How much do I love this vegetable set by Julia Rothman over at Tattly? Only as much as this vegetarian loves vegetables...which is a lot! They are perfect for anyone that is a fan of vegetables, the gardener in your life, or just if you want to feel like summer all over. There are a lot of farmers where I live, and I am wondering if this will give me field cred if I sport them at my next visit to the seed shop...basically I can't wait to order mine! - Tiffany King


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