Tuesday, 2 February 2016 by Irene Hoofs
Class Alert: Product Styling and Mobile Photography
When: 25, February 2016, 26 February 2016, OR 18 March 2016, 10 am to 1.30 pm.
With such an overload of information and content online, capturing the attention of your viewers can certainly be challenging sometimes.. But you know what they say, first impressions count, don't they? So a good picture definitely is essential! Whether you're struggling to shoot stunning photos of your products (stunning enough to buy!) for your website and business, or just want to take awesome pictures for a gorgeous Instagram feed that will keep your followers double-tapping away.. As long as you're into achieving that perfectly styled shot of the items and products around you, this class is for you!
Join the Bloesem Team come late February as we share with you our experiences of creating product shots for our various clients and online shop. Look forward to learning all the technical concepts, understanding the best lighting, angles, framing, and composition, and of course, knowing the best apps to edit your photos with. But that's not all.. Product styling is so much more than that! Let us walk you through how to choose an appropriate context, surroundings, and props to tell your brand story and bring across your brand message meaningfully. To top it all off, we will share our tips and tricks to creating a personality through your visuals on Instagram and the importance of community building to create a thriving business. We believe in doing things hands-on as well, so you'll definitely receive plenty of chances to try your hand at styling products and photographing them!
What's included 3.5 fun hours of learning all about being an Instagram pro and the art of product styling from the Bloesem Team. You will get a chance to put your skills to practice by styling with props to use on location, or you can also bring along some products of yours if you'd like too! And as with all Bloesem Classes, we will make sure to fill your tummies with yummy refreshments to feast on!
.. Sign up for our Product Styling and Mobile Photography class
.. More Bloesem classes coming your way!
Monday, 4 January 2016 by Irene Hoofs
How was everyone's New Year's weekend? To start 2016 right, we have some good news to share.. The brand new Bloesem Shop just went LIVE, along with a new dedicated Instagram account, @ShopBloesem! After our big sale in December we worked hard on giving the Bloesem Shop a fresh new look to accommodate our growing store.. That's right folks, we're bringing in even more specialty products from our favourite brands along with products that Bloesem holds dear, such as items we have designed or styled ourselves. Think unique jewellery from Amsterdam label Turina, Write Sketch &'s quirky graphic notebooks, and the softest leather bags you will ever come across from Straw.. New year, new look for you too?
And like everywhere else, it's back to school time here at Bloesem.. But with all the fun and without any of the stress! Have a good, relaxing time learning new skills and making friends with like-minded people at our Bloesem classes.. And of course enjoy filling up your tummies with yummy food. This 2016, we've added more Bloesem classes we think you're going to love..
Classes in Singapore in January
22 & 23 Jan: Botanical Illustration and Watercolour, Write it in Gold! Gold Foiling Calligraphy Class
29 & 30 Jan: We're Making Candles!
12 March & 9 April: Food Styling and Mobile Photography with Bosch
Botanical Illustration and Watercolour
Illustrations of herbs, foliage art prints (the iconic Monstera leaf!) and watercoloured flora are starting to pop up everywhere - product packaging, interior accessories and even fashion pieces.. This is one trend we believe is here to stay! Join us for a relaxing session with teacher Veronica Halim where she teaches you the basics of botanical illustrations and watercolouring techniques to bring the outdoors inside.
Write it in Gold! Gold Foiling Calligraphy Class
Instagram-worthy calligraphy quotes are just a Bloesem class away.. Truly for beginners, this new class taught by Veronica Halim will not only give you the right tools and skills to kickstart your journey to writing beautiful strokes and lettering, but we will also be working with gold elements as well to give your lettering a lush and festive look!
We're Making Candles!
Photo Credits: @jasmineecp
The search for the perfect scent ends here! Make your very own signature-scented soy candles using 100% botanical ingredients, which unlike most candles, are bio-degradable, chemical-free, produce little soot or smoke, burn cooler, last longer.. and definitely smells heavenly! We say the search for the perfect personalised gift also ends here..
From Oven to Table: Food Styling and Mobile Photography with Bosch
Bring your gorgeous feast from the table to your phone for drool-worthy Instagram posts.. In this class, held at Bosch Experience Center, we will be teaching you some mobile photography basics, tips and tricks before diving into how to artfully style your food using appropriate background and props. In between sneaking a bite or two of course!
.. Check out the NEW Bloesem Shop
.. Bloesem Classes for 2016
Tuesday, 17 November 2015 by Irene Hoofs
For our second Food Styling and Mobile Photography class at the Bosch experience center, we invited several local bloggers along for a morning of food and fun. We always enjoy watching the participants try their hands at styling with the props and food we lay out for them and in this class, we had so many bloggers try out very different ways of styling. From creating faces with food to turning half an orange into a cup, this group was definitely up to try everything which was really refreshing and reminded us that when it comes to styling, though there are guides and ways of creating good shots, there are no "rules" per se! Try everything, break the rules.. and even if you don't get a great shot at first, you'll get there and when you do you'll look back and see how you came so far. We've been there and it is a very rewarding journey we must say.
If you're keen on taking part in our Food Styling and Mobile Photography class with Bosch, we are glad to announce that we will be organising two more sessions in early 2016 so stay tuned for more details!
Thursday, 17 September 2015 by Irene Hoofs
Bright and early last saturday we were up and at em' over at the Bosch experience centre in preparation for our 10 am Food styling and mobile photography class in collaboration with the good folks over at Bosch. With the launch of their latest series 6 ovens, we thought what better excuse to come together with some baked goods, cameras and foodies to learn to make better food shots.
Despite the early start and hazy conditions, our students came ready with questions and their creative juices flowing and we couldn't be more excited to start the class. We also had Chef John See, a Bosch ambassador and a pro at Bosch's Series 8 ovens to show us the ropes in the kitchen. He prepared some tasty brunch foods for us to snap away.
We started the class with some camera and styling tips and the students got to have some hands-on experience styling and capturing their own shots. Every class is a new chance to learn more, for both the students and ourselves as teachers. The students always share their favourite apps to edit photos and we always find out about something new to try out. Of course we also share our favourite apps and some tricks that are close to magical when it comes to editing images. Technology oh how amazing you are!
If you would like to join us for a class at the Bosch experience centre, join us for our 2 upcoming classes!
With the ongoing haze in Singapore, we wanted to give our students a little morning boost of vitamins with some freshly pressed FP juices. Juice of the day: Spicy Tonic!
The Series 8 ovens stole the show as expected. They blow us away everytime. Baking never seemed so easy, of course Chef John See also does things so swiftly we all think maybe just maybe we can recreate it ourselves at home, without any supervision too.
.. Bosch's Series 8 ovens
.. Join us for Bosch X Bloesem food styling and mobile photography classes
Thursday, 3 September 2015 by Irene Hoofs
For the past few months, the Bloesem Team has been working on a very exciting collaboration with a beloved brand. I've been using Bosch products for years at home and when the opportunity came to work together, of course I was in! In the coming months we will be working together with Bosch for a few very exciting projects and of course you can be along for the ride..
Next week Bloesem will be hosting - a food styling class in Bosch's experience centre in Singapore -. Equipped with all the latest technology and everything you'll need to create a delectable meal, we will be teaching students how they can take their meals from oven to table and take great photos of their handy work.
A few months ago we attended the launch of Bosch's series 8 ovens (you may have seen this on instagram) and we were blown away. I think no other series of ovens has had a more grand welcome party. The event took place in a airplane hanger and the ovens arrived on a plane! There were also presentations with chefs showing us the different functions of the oven. This revolutionary oven might can help anyone make a gourmet meal.. it even has a function that will help you achieve the perfect bake which also means cakes, roasts and many more yumminess to look forward to. Even if you're not one to be found in the kitchen normally, this oven will change your mind.
My team and I can't wait to bake up a storm and create some beautiful imagery with our students next week.. it's going to be hard to resistance eating our subjects before photographing them but we'll try our best so that we can have some great photos at the end before we dig into the meal!
Tuesday, 4 August 2015 by Irene Hoofs
Sorry kids, it's almost back to school time.. but don't worry Bloesem classes are always tons of fun and are not test-able. We also do not send you for detention or home with a report card that is less than fantastic. We only hope you learn a new fun skill and fill your bellies with yummy food. So it's almost nothing like school! Oh but you do get to meet people with common interests and make new friends.. that part we love too!
So HOORAY! for new classes both in Amsterdam and Singapore. This is just the first update and we will definitely be adding more classes for our Singapore students so watch out for that. For our Amsterdam buddies, we'll be hosting Bloesem classes from the 10th to the 17th October, so we hope you'll be able to make it! Enough chattering, on with the classes..
Classes in Amsterdam from 10 to 17 October 2015
10 & 11 Oct: Modern handwriting class
13 & 14 Oct: #Instafood - Food styling and mobile photography class
16 & 17 Oct: Marketing for Makers
Classes in Singapore
19 Sept: We are making Candles
Find your passions in Bloesem classes..
More about the Bloesem Classes in Amsterdam:
Modern handwriting class
Within hours of posting this class online, we had 3 fully sold out classes! Yes we were as shocked as you are. By far the quickest selling class, Modern handwriting is a trend on fire! It can't stop won't stop. We see it everywhere on social media and if you want to get in on the action, this class will show you exactly the tools and techniques you need to create beautiful handwritten art too.
Food styling and mobile photography class
After 9 classes held in both Singapore and Amsterdam, we are convinced of the amount of love there is for taking beautiful food photos and sharing them on instagram. Learn how to best use your mobile phone camera (even some tricks you may not have known about), styling tips and tools as well as the importance of creating a community of people with common interests on instagram! It's super fun and addictive, you'll see..
Marketing for Makers
Turn your potential into a professional and profitable business with this class. Join Irene Hoofs from Bloesem Blogs and Anouk van der El from Make History Co as they share with you their ingredients to growing and marketing their businesses. You will learn from them how to define and refine a marketing strategy that you can put into action right away. You will walk away with loads of key concepts and action steps on public relations, creating online presence, visual storytelling, search engine optimization (SEO), pricing guidelines and work sheets -- all wrapped in a nifty handbook. After this class the marketing of your brand will be just as much fun as the creative process.
More about the Bloesem Classes in Singapore:
We are making Candles
Learn from the Bloesem Team the secrets to making beautiful and unique scents using 100% botanical oils. We will teach you how to make soy container candles with your very own individual scents... and yes, you can bring your own jars to give your candles a personal touch!
.. Bloesem classes in Singapore
.. Bloesem classes in Amsterdam
.. Bloesem shop