Monday, 16 February 2015 by Irene Hoofs
Yesterday we turned 1! Well, the Bloesem shop specifically. One whole years old! So much has changed since we moved in last year, I think you all can see how the space has evolved through the pictures - from when we first moved in till now. We also hosted a book signing for a new cookbook, Kitchen Stories. We'll the pictures tell you the story of how the day went.. Balloons are always a good sign.
A demonstration of a lovely tea recipe in the cook book.
Book signing time!
.. Grab a copy of Kitchen Stories
Monday, 9 February 2015 by Irene Hoofs
Since the establishment of the Bloesem Creative Space in February (yes, we will be celebrating our 1 year anniversary very soon!), we have been taking on several freelance styling projects. We have been very fortunate to work with a whole host of amazing brands to create quality content to connect these brands with an international audience of loyal readers and potential customers.
Most recently, we shared our styling and photography for Le Petit Society's Spring/Summer '15 collection.
As Bloesem readers, you know we only share what we think is the absolute best. We have to like it before we write about it. This goes the same for the brands we work with. At the back of our minds, we are always thinking about what our Bloesem readers will enjoy, always looking for companies with the same mindset and thinking. We believe that is the best for our readers, our collaborators and ourselves. Win, Win, Win!
We are committed to working with clients that share our finesse and drive to push the limits, forging ahead. We want to help you discover new ways to grab the attention of the billions of people that consume media on a daily basis.
We are keen to work together with many more labels, so if you would like to receive a copy of the Bloesem Styling booklet where you can see more of our styling works, do drop us an email at Bloesemads[at]me[dot]com. The booklet is also available for your online viewing pleasure.
Set yourself apart from the crowd. Work with Bloesem to create content that will give you a distinct competitive advantage.
Tuesday, 27 January 2015 by Irene Hoofs
It has arrived: Volume 3 of the Bloesem Gazette! This issue is all about conversations as we we speak to some of our favourite creatives from around the world- from getting to know their personal lives to their work and dreams for the year. Take a peek into the life of textile designer, Mae Engelgeer, and her upcoming collections; be inspired by the story of our Bloesem Class teacher, Natalie Miller; get expert forecast from Studio Oink on interior design trends of 2015 and so much more! And of course, this issue is not complete with a travel guide of 3 cities in Europe by Trisha Toh and also a delectable dessert recipe for you to whip up at home!
Also in the Gazette: All the latest information about our upcoming classes -
4 - 7 Feb: Food styling and mobile photography
5 - 8 Mar: Gold foiling calligraphy for beginners
28 Mar: Marketing for Makers
8 - 11 May: Tapestry weaving
12 - 13 May: Macrame
You can grab a copy of the new issue at the Bloesem Studio or cafes in Tiong Bahru, Robertson Quay, Holland Village and more to come... For our international readers, we haven't forgotten you so here's our online version of the Bloesem Gazette for you to enjoy! Also, if you would like us to drop of some gazettes at your establishment feel free to leave us a comment on our social media or even and email and we'll be right over with the gazettes..
For the cover of this Gazette we took a picture of the fabulous poster by Michelle D'Avella from Pushing Beauty. We are big fans of this poster and we can highly recommend it hanging it in your office or workspace ... it will keep you motivated! Pencils are from Palomino and I added some vintage pewter!
We would like to say a huge thank you to the following sponsors for being part of Issue 3: The Ordinary Co, Whimsigirl, Scout, Enerfloyd, Woolf Works and Ohpopdog. And not forgetting Wit & Folly for the lovely illustration!
We are starting to look for partners for our next issue, if you would like to work with us please drop us an email at bloesemads[at]me[dot]com.
Download the Bloesem e-Gazette
Sunday, 4 January 2015 by Irene Hoofs
Looking back at 2014, Bloesem has so much to be thankful for. Importantly, for the first time in Bloesem’s history we now have a fully dedicated team with super talented and inspiring women, Zara and Mei, who have been shouldering an ever-growing number of Bloesem activities. Excellent work Ladies! And a special thank you to Anouk with whom we have been working closely on many exciting projects.
Yes, we have been very busy building the Bloesem businesses and brand – our concept store in Tiong Bahru has really taken off, the Studio is attracting very interesting freelance work and the Class is steadily growing its student numbers. Our next quarterly Gazette will be out early January and something to look forward to we promise you. We remain very active on all social media platforms and, of course, we stay true to our roots: Bloesem blogs, where it all began almost a decade ago.
But most of all, we owe a big thank you to all of you! Dear loyal Bloesem readers at B:Living and B:Kids who make it possible that Bloesem continues to grow. It is absolutely wonderful to see that so many readers worldwide believe in Bloesem (and me...), enjoying our taste for style, design and crafts.
And somehow it feels like we're just getting started… in 2015 and beyond Bloesem will continue to evolve into a full-grown creative studio. Committed to the success of our clients and fostering deep relationships with their businesses. Lookbook Styling, Sponsored Content, Travel Reports, Facebook and Pinterest Campaigns, Instagram Opportunities and In Store Promotions. We believe in The Art of Visual Storytelling.
Here’s to new collaborations!
Happy New Year ... may all your dreams come true! xoxo Irene
Picture in Top image is by Karin Nussbaumer.
The different products in all images are from the bloesem shop collection which you can find here at our online shop.
Thursday, 18 December 2014 by Irene Hoofs
We hope you enjoy reading the Bloesem Gazette as much as we enjoy creating it! We're currently working on a very exciting third issue (don't want to spill too much of the beans yet). Of course this time we will once again create an e-gazette for our international readers but for our Singapore readers, you will be able to get your hands on the Bloesem Gazette at many hotspots across Singapore.
The Bloesem Gazette is Free and we distribute 3,000 copies around Singapore. We are looking for partners to make the Gazette the best it can be. If you would like to work together with us please drop us an email at bloesemads[at]me[dot]com.
Once again it will cover design, travel and lifestyle topics and we can't wait for you to get your hands on this copy!
.. View the entire 2nd issue of the Bloesem Gazette
Tuesday, 2 December 2014 by Irene Hoofs
Following our pop-up shop weekend we are happy to announce Bloesem's big End of Year SALE! All the usual favorites are going on sale. It's a great time to get those gifts, especially if you missed Black Friday or Cyber Monday sales and are still in the market for Christmas gifts. On top of that, we are extending our offer of complimentary calligraphy gift tags for all online orders! Order your gift and let us know what you would like written to that special someone. Even if you are not sending it directly to them, we'll send you the gift tag and you can add it to your gift when it is all nicely wrapped up.
.. Shop the mega Bloesem sale
We're having a sale on all our posters too!