Snurkengoed

25
Sep

Snurkengoed

Sleep under a cardboard box so a homeless young person doesn’t have to ... this is the openings-sentence on Snurkengoed's website ... of course it made me very curious and when seeing the images I wasn't sure whether the bedding was made out or real carton or cotton ... it looks so real, but it's made out soft 100% cotton and you can really sleep under it, how fun!! The initiators of Snurkengoed are Erik van Loo and Peggy van Neer from the Netherlands ... you can order this 'crazy fun' bedding online by sending them an email, prices are on the website as well and the good thing is a large proportion of the proceeds from the Snurkengoed quilt covers go to SZN, a foundation for homeless young people in the Netherlands. {ps. 'Snurken' means snoring in Dutch}

{ps. I just received an email from Venka de Rooij from Dutch by Design letting me know that they sell the bedding exclusively on a international basis as Snurk do not have the facilitiesto do this and they donate 30% of Gross profit to a young homeless people charity called Centrepoint, thanks Venka}

It looks very real and has a very cool look when mixed in the very stylish interior above. Interesting idea.

Posted by: woodworking books on cutting boards | 09/26/2010 at 04:47 PM

wonderful

Posted by: Down Comforter | 10/11/2008 at 02:54 AM

These are great!

Posted by: Lynette Andreasen | 09/30/2008 at 11:34 PM

I don't think it's tasteless at all. It's typical Dutch irony :)@ Derelicte!: I'm sure it wasn't the designer's intention to mock the homeless. I see the design as mocking consumerism/materialism.

Posted by: Menno | 09/30/2008 at 07:36 PM

Pretty cool - not sure I'd want it - but clever design trick.

Posted by: Down Comforter | 09/28/2008 at 11:50 AM

Posted by: copenhagencollage | 09/27/2008 at 09:53 PM

I agree, truly tasteless marketing: the consumer should feel like some kind of benefactor while indulging in this "clever", quirky design that mocks the homeless - because "a large proportion of proceeds" benefit some foundation? Aren't they clever enough to come up with a different design that could still benefit homeless youth? Better yet, why not just buy a blanket for a homeless person?

Posted by: Derelicte! | 09/27/2008 at 02:25 AM

I can't believe how realistic it looks.

Posted by: Dawn | 09/26/2008 at 10:26 AM

What a clever idea, I love the tagline (though I agree partly with 14k's comment).

Posted by: babelfish | 09/26/2008 at 06:14 AM

Bad marketing idea. Pretent to be homeless is not funny :(

Posted by: 14k | 09/26/2008 at 04:44 AM

I misunderstood the post at first. Apologies and keep up the blogging!

Posted by: mgu | 09/26/2008 at 04:13 AM

This makes me very curious too...:)

Posted by: Yana Kapeli | 09/25/2008 at 08:55 PM

Is like sleep into a express bank, sure.
Congratulatios, i like your blog.