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Modernica

Tuesday, 1 July 2008 by Irene Hoofs

Modernica_2
Just before last weekend Jennifer from Modernica sent me an email to let me know about an upcoming online sale at Modernica that I definitely don't want to miss...the Case Study Storage Units will be on sale during a 72 hour promotion, from 4th - 6th July... and these storage unites are on our minds for a long time, so now we're hopeing they will and can ship to Malaysia...are you familiar with the Case Study furniture? ...well this is some information I found on Modernica's website ..."they were created for a competition held in 1948 sponsored by the Museum of Modern Art in New York. The International Competition for Low-Cost Furniture Design was motivated by the urgent need in the Post-war period for low-cost housing and furnishing design adaptable to small housing units. The concept behind the products was that mass-produced, standardized parts could be combined in different ways to meet the unique needs of each customer"... sounds a bit like IKEA  ..since 18 years already Modernica in Los Angelos is manufacturing these unites after its original design.

Modernica_chairs

What I didn't know about Modernica, but found via Apartment therapy LA is that Modernica has a huge prop department...would you like to see more images or read an interesting interview with founder , Frank, ... click here...and don't forget the sale that starts on Friday!! {ps. this is it for today, because I know many of you haven't had time to read and see the beautiful report from Christine about Oslo in Norway from last Friday...tomorrow I will be back with some fresh and designs}

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