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Front Design

Tuesday, 27 March 2007 by Irene Hoofs



Front design is a very appropriate name for this group of four Swedish designers. They are truly frontrunners with their innovative and advanced approach to design. Front turns design into a performance. They developed a unique method where pen strokes made in the air are recorded using a film technique ‘motion capture’ and which then become 3D digital files.


Motion capture is mostly used for animations in movies and computer games. Through a process called ‘rapid prototyping’ the initial rough sketches turn into real pieces of furniture. Sounds like magic? The results are amazing. Front has also collaborated with Droog Design. Their website is a great source for inspiration!

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