Bloesem incorporates BloesemLiving and BloesemKids.
Bloesem is where we garner and share ideas for design, for leisurely pursuits, for creating soul-soothing interiors, for love of the handmade, for vintage appreciation, for the art of traveling.
Our vision is to be an online reference where our readers come to, as a resource for beauty and imagination, in a moment of repose and relaxation.
Look. Pause. Dream. Bloesem.
Founder and editor Irene Hoofs, a collector of all things beautiful, created Bloesem in December 2006. Leaving her hometown Amsterdam for the first time in 1997, Irene enjoyed roaming the globe for a couple of years making stop overs in London, New York and Toronto. A graphic designer, she sold her work through Barneys NY and Selfridges&co. Today she lives in Kuala Lumpur, Malaysia with her husband Rik and two sons, Lode and Kiet. From her home office overlooking a bamboo garden, she aspires to bring outside-the-mainstream daily finds to her readers, with a slight bias for Dutch design. {ps. and yes I Tweet too}
Editor Tiffany King was born in Nairobi, Kenya and has spent most of her life moving, though recently she purchased her first home with her husband, and is discovering how lovely permanent housing can be. She started off her career with a background in Documentary Film (where she also met her husband) but ended up opening a children's store a year later. She has since sold her business, and has refocused her attention on web design, writing, PR work, and opening a sweet shoppe someday. Though her hope still lingers to magically turn into Julie Andrews, she is thrilled and honored to be joining the Bloesem team. Tiffany's Tweets and her Journal.
BloesemLiving is about design, with a focus on interior design and home accessories. Aspires to inspire readers in building their own Private Museums within their homes.
on a regular week BloesemLiving looks like this...but hay it's a personal blog so forgive me if I post something else...
Monday: Let’s Get Personal….home and studio tours
Tuesday: Sponsor Spotlights and Finds by Irene
Wednesday: Finds by Irene
Thursday: Vintage
Friday: Some Things I Liked This Week
Bloesem is listed as no.13 for ‘The World’s Best 50 Design Blogs’ by Timesonline (2009).
Bloesem’s baby is called BloesemKids. Also a blog founded by Irene Hoofs, BloesemKids is a truly delightful reference of abundant treats for kids. Design-conscious parents revel in the daily updates which include finds, crafting, cooking, fashion and occasional book reviews by Irene and other guest writers.
BloesemKids ranked no 2 on Babble.com’s All Things Beautiful category. (2010)
To contact Bloesem editor, Irene, for general enquiries or to be a contributor, email bloesem[at]me[dot]com
Submissions:
Bloesem welcomes submissions from artists, designers and crafters. If you would like to introduce yourself or your work, please email: bloesemads[at]me[dot]com
We try to respond to all our emails and requests for submissions but are sometimes unable to.
Send urls and low resolution images along as that always helps!
If you would like to send samples of your work for review, this is our mailing address:
Bloesem
One Menerung - unit # F5
no. 1 Jalan Menerung
Bangsar
59100 Kuala Lumpur
Malaysia
Please visit the Press page for a complete overview
