Bloesem incorporates BloesemLiving and BloesemKids.
Bloesem is where I garner and share ideas for design, for leisurely pursuits, for creating soul-soothing interiors, for love of the handmade, for vintage appreciation, for the art of traveling.
My vision is to be an online reference where readers come to, as a resource for beauty and imagination, in a moment of repose and relaxation.
Look. Pause. Dream. Bloesem.
Founder and editor Irene Hoofs, a collector of all things beautiful, created Bloesem in December 2006. Leaving her hometown Amsterdam for the first time in 1997, Irene enjoyed roaming the globe for a couple of years making stop overs in London, New York and Toronto. A graphic designer, she sold her work through Barneys NY and Selfridges&co. Today she lives in Kuala Lumpur, Malaysia with her husband Rik and two sons, Lode and Kiet. From her home office overlooking a bamboo garden, she aspires to bring outside-the-mainstream daily finds to her readers, with a slight bias for Dutch design. {ps. and yes I Tweet too}
